In this episode of The Writers’ Bloc Podcast, Cara Ray talks with author and The Love Offering Podcast host Rachael Adams about one of the most important tools writers can use to grow their audience: lead magnets.
But a great lead magnet isn't simply a way to collect email addresses. It's an opportunity to serve your readers, solve a real problem, begin a relationship, and invite people into your community.
Rachael shares what's worked for her—from collaborative devotionals and quizzes to seasonal resources, QR codes, email sequences, and evergreen freebies—and how writers can start building an email list without overcomplicating the process.
In this conversation, we talk about:
What a lead magnet is and why writers need one
How to discover what your audience actually wants
Lead magnet ideas you can create without starting from scratch
Why your email list matters more than social media followers
How collaborations can help introduce you to new audiences
Quizzes, devotionals, checklists, calendars, challenges, and other freebie ideas
Using Canva, ChatGPT, and Interact to create resources
What to send after someone downloads your freebie
Why unsubscribes aren't necessarily bad
Building an audience slowly, faithfully, and sustainably
If growing your platform feels overwhelming, Rachael offers a helpful reminder: start small, serve people well, stay consistent, and play the long game.
ABOUT RACHAEL ADAMS
Rachael Adams is an author, speaker, and host of The Love Offering Podcast. She is the author of A Little Goes a Long Way and Everyday Prayers for Love, and her work has appeared in outlets including Crosswalk, Proverbs 31 Ministries, YouVersion, and more. You can find out more about Rachael at rachaelkadams.com, or on Instagram and Facebook @rachaeladamsauthor
🎙️ ABOUT THE WRITERS’ BLOC
The Writers’ Bloc is a community for Christian writers who want to grow in their craft, connect with other writers, and faithfully steward the words God has given them.
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Cara Ray
The Writers' Bloc Podcast
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Chapters:
0:00 How to Listen to Your Audience
0:35 Meet Rachel Adams
2:39 Defining the Lead Magnet
4:50 Successful Lead Magnet Strategies
10:32 Navigating Social Media
13:52 Simplifying the Process for New Writers
21:49 Tools to Build and Promote
27:49 Nurturing Your Email Subscribers
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